Every brand we feature meets our standards for style and sustainability - so you can shop with confidence.
HOW WE CURATE
Fashion Worth Wearing. Higher Standards.
Every month, we carefully review sustainable fashion labels. Only the 50 that deliver exceptional style and true sustainability make it into our curated selection.
We only partner with brands we trust. Our curation is based on rigorous evaluation and editorial integrity
because you deserve fashion worth wearing.
Our Standards
Every brand is carefully evaluated to ensure it meets our standards - so you never have to compromise
Natural Fibres Only
Materials that return to the earth, not pollute it.
Every garment should feel good on your skin and be made primarily from natural fibres. We prioritise brands built around materials like cotton, linen, wool, and silk, allowing up to 10% synthetics where necessary. Any synthetic content is always clearly disclosed, so you know exactly what you’re wearing.
Ethical Production
Fashion made with care, from start to finish.
The brands we feature show thoughtful approaches to how their pieces are made, including fair treatment, safer working conditions, and transparency around production. Practices may vary, but we look for honesty, responsibility, and clear effort throughout the process.
Longevity & Repair
Investment pieces designed to last a lifetime.
We prioritise brands that focus on quality craftsmanship, timeless design, and materials chosen to last. These are pieces made to be worn repeatedly, cared for over time, and kept in rotation - not designed for short-term trends or disposability.
Responsible Animal Use
Consideration for materials that come from living sources.
When animal-derived materials are used, we look for transparency around sourcing and responsible treatment. This includes humane practices and thoughtful alternatives where possible - supporting informed choices rooted in care and quality.
Your essential guide to fashion worth wearing. We curate 50 brands each month that are as stylish as they are sustainable - so you don't have to question what you buy.
NAVIGATE
