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Fashion should reflect your values, not contradict them.
Our Mission
The Conscious 50™ exists because finding genuinely sustainable fashion shouldn't require a research degree.
Every month, we evaluate hundreds of brands and curate exactly 50 that balance exceptional design with verified sustainability. No greenwashing. No compromises. No endless scrolling.
You've spent years refining your taste, you deserve brands that align with both your aesthetic and your values.
What We Stand For
Uncompromising Standards
We believe you shouldn't have to choose between style and sustainability. Every brand we feature meets our rigorous criteria - no exceptions.
Transparent Curation
We only partner with brands we trust - brands that already meet our rigorous standards. Our curation is merit-based and editorially driven, never compromised by paid placements.
Quality Over Quantity
In a world of endless options, we offer clarity. Each brand is chosen for a reason - exceptional design paired with genuine sustainability.
Our Curation Philosophy
Every brand is evaluated across four essential pillars - our non-negotiable standards for inclusion
Responsible Animal Use
Respect for all living beings, no exceptions.
Longevity & Repair
Investment pieces designed to last a lifetime.
Ethical Production
Fashion that respects the people behind it.
Natural Fibres Only
Materials that return to the earth, not pollute it.
THE CONSCIOUS
50
™
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