Privacy Policy
Last updated: November 2025
The Conscious 50™ ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
We're as transparent about your privacy as we are about our curation standards—because trust matters.
Who we are
The Conscious 50™ is an editorial platform and membership curating sustainable fashion, beauty, and lifestyle brands.
General inquiries: hello@theconscious50.com
Contact details:
What information we collect
We only collect information that's necessary to operate our platform and community. This may include:
Personal information:
Name and email address (when you join our waitlist, submit a brand nomination, or contact us)
Brand submission information:
Communication records:
Brand name, website, sustainability practices, and other details you voluntarily provide
Usage data:
Pages visited, time spent on our website, device type, IP address, and browser information (collected automatically through cookies and analytics)
Email correspondence and enquiries you send to us
We do not currently collect payment or financial information.
How we collect information
We collect information:
• Directly from you when you fill out forms on our website (waitlist, brand submission, contact forms)
• When you email us or communicate with us directly
• Automatically through cookies and similar technologies when you visit our website
• From third-party services we use (such as analytics providers and email service providers)
Why we collect and use your information
We collect and use your personal information for the following purposes:
• To add you to The Conscious 50™ waitlist and notify you when we launch
• To send you monthly updates, newsletters, brand announcements, and curated content
• To review and evaluate brand nominations against our four pillars
• To respond to your enquiries and provide customer support
• To improve our website, platform, and services
• To understand community interest and engagement with our platform
• To comply with legal obligations
How we share your information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
•
Service providers:
Trusted third-party providers who help us operate our platform (e.g., email delivery services, website hosting, analytics tools). These providers only access your information as necessary to perform their services and are contractually bound to protect your data.
•
Legal requirements:
If required by law, court order, or government authority
•
Business transfers:
In the event of a merger, acquisition, or sale of assets (with notification to you)
Overseas disclosure:
Some of our service providers may store or process data outside of Australia (including in the United States and Europe). We ensure these providers comply with privacy standards equivalent to Australian law. By using our services, you consent to this overseas disclosure.
Direct marketing and communications
When you join our waitlist, you'll receive emails about:
You can opt out at any time:
We respect your inbox. No spam, just meaningful updates about brands worth wearing.
• Click the unsubscribe link in any email we send
• Email us at hello@theconscious50.com
• The Conscious 50™ monthly brand selections
• Platform updates and launch announcements
• Curated content, brand news, and community features
How we protect your information
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure. This includes:
• Secure data storage with encryption
• Restricted access to personal information (authorized personnel only)
• Regular security assessments of our systems and providers
However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
How long we keep your information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. If you unsubscribe or request deletion, we'll remove your information from our active systems (though some data may remain in backups for a limited time).
Your rights under Australian privacy law
Under the Australian Privacy Principles, you have the right to:
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Access:
Request access to the personal information we hold about you
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Correction:
Request correction of inaccurate, incomplete, or out-of-date information
•
Deletion:
Request deletion of your personal information (subject to legal requirements)
•
Opt-out:
Unsubscribe from marketing communications at any time
•
Complaints:
Lodge a complaint about how we've handled your personal information
To exercise any of these rights, contact us at hello@theconscious50.com. We'll respond within a reasonable timeframe (usually within 30 days).
We may request verification of your identity before processing your request. In some cases, we may charge a reasonable fee for providing access to your information.
Privacy complaints
If you believe we've breached the Australian Privacy Principles or have concerns about how we've handled your personal information:
1. Contact us first:
Email: hello@theconscious50.com with details of your complaint. We'll acknowledge receipt within 7 days and investigate your concerns.
2. We'll work to resolve it:
We'll review your complaint and respond within 30 days with our findings and proposed resolution.
3. External complaint options:
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Cookies and analytics
We use cookies and similar technologies to:
• Ensure our website functions properly
• Understand how visitors use our platform
• Improve user experience and website performance
We do not use tracking cookies for advertising purposes. You can disable cookies in your browser settings, though some features of our website may not work as intended.
Third-party services
We use trusted third-party services to operate our platform (such as email delivery providers, website hosting, and analytics tools). These services may have their own privacy policies. While we vet our providers carefully, we encourage you to review their privacy policies as well.
Children's privacy
The Conscious 50™ is designed for adults (18 years and over). We do not knowingly collect personal information from minors under 18. If you believe we've collected information from someone under 18, please contact us immediately at hello@theconscious50.com and we'll delete it promptly.
Changes to this policy
We may update this privacy policy from time to time as our platform evolves or legal requirements change. Any significant changes will be communicated to you via email or a notice on our website. The "Last updated" date at the top will always reflect the most recent version. Your continued use of our services after changes constitutes acceptance of the updated policy.
Questions or concerns?
We're here to help. If you have any questions about this privacy policy or how we handle your information:
Privacy enquiries:
We're committed to protecting your privacy with the same rigor we apply to curating sustainable brands.
Building a more sustainable future, one curated brand at a time.
THE CONSCIOUS
50
™