Your essential guide to
fashion worth wearing
50 brands. One standard. Zero compromises.
Where fashion editors meet
sustainability experts
Every month, we guide you to exactly 50 fashion, beauty, and lifestyle brands that meet the highest standards for both style and sustainability.
No greenwashing. No synthetic materials marketed as eco-friendly. No compromises on ethics or aesthetics. Just brands proven to honor your body, the planet, and the people who create them.
"You discover fewer brands—but the right ones."
APPROVAL IS EARNED, NOT CLAIMED
Our Four Pillars
Every brand must demonstrate excellence across all four. If they can't prove it, they won't appear here.
Animal Welfare
Natural materials from humane, traceable sources. Ethical treatment is fundamental.
Longevity & Repair
Timeless pieces designed to last—not landfill trends. Quality over quantity, always.
Ethical Production
Clothing must uplift the people who make it. Fair wages, safe conditions, and dignity are non-negotiable.
Natural Fibres Only
Plastics don't belong on your skin—or in your oceans. We showcase only brands using natural, biodegradable materials.
NOVEMBER 2025
This Month's Edit
View all 50
Whimsy + Row
Contemporary
Eileen Fisher
Essentials
Nisolo
Leather Goods
Mara Hoffman
Resort & Swim
Vetta
Capsule Wardrobes
Christy Dawn
Dresses & Separates
How We Guide You
We Investigate
Our editors and sustainability experts rigorously assess hundreds of brands each month against our four-pillar framework.
We do the research. You shop with confidence.
We Select
Only 50 brands make our monthly edit—chosen for exceptional style AND proven sustainability. No exceptions.
You Discover
Browse knowing every single brand has earned its place. If it's here, it's worth wearing.
"If it's here, it's proven."
Our silence on a brand is our verdict.
Every Brand We Guide You To
MEETS ALL FOUR STANDARDS
CURATED
Expert selection
NATURAL
No synthetics
ETHICAL
Fair & safe
TIMELESS
Built to last
We showcase only what we'd proudly wear ourselves—pieces that honor your health, your values, and the hands that made them.
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50
Brands curated monthly
4
Core sustainability pillars
0
Compromises on standards
™
50
THE CONSCIOUS
Your essential guide to fashion worth wearing. We curate 50 brands each month that are as stylish as they are sustainable—so you don't have to question what you buy.
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