Kings of Indigo

BASICS · DENIM

Ranked the most sustainable European denim brand — and they've been proving it since 2010.

Kings Of Indigo (K.O.I.) from the Netherlands was ranked the most sustainable European denim brand by Rank a Brand — and they've been walking the talk since 2010. Their commitment to organic cotton and sustainable production processes has set the bar for what European denim can and should be.

• Based in Netherlands

• Made in European + Ethical production

• Price range $$

• Sizes XS - XL

• Ships to EU countries, Switzerland and Norway

• Style Contemporary denim

The Materials

Sustainable denim built on organic cotton. Kings Of Indigo prioritises responsible materials and innovative production processes to reduce water use, chemical inputs, and waste. A leader in the sustainable denim space by any measure.

What we love

• Ranked most sustainable European denim brand by Rank a Brand.

• Pioneering sustainable denim since 2010.

• Organic cotton as the foundation.

• Dutch design with a genuine environmental mission.

• Over a decade of consistent commitment to doing better